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'At the beginning, we won't be targeting companies with thousands of employees.' Producteev will be taking a grassroots approach rather than marketing to CIOs at large companies, he said. 'Until we have that issue, I don't think we will have it as an issue,' he said. Although the nature of the Producteev app is different, exposure of the details and schedules of company projects could provoke just as big of a reaction, it seems to me.Ībehassera said he doesn't see the parallel. A CIO would then find himself in the position of either paying a per-user fee for the Yammer service to get administrative control or seeking to get the unauthorized company network shot down. In conservative organizations, this sometimes provoked a backlash once company leaders realized employees had been discussing company business on an unsanctioned cloud service. Once Yammer usage took hold, the use of the cloud application would come to the attention of IT. Part of Yammer's story, at least in the days before its acquisition by Microsoft, was that employees or individual departments would use it to start collaborating right away, without waiting for approval from IT.

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One potential complexity Abehassera seemed not to have thought through is the potential that the free service will prove more wildly successful than anticipated, leading to adoption by employees in large companies and conflict with company leaders. 'That's done on purpose because we don't want to add more complexity.' 'The only level of dependency we have is subtasks,' Abehassera said.

For example, Producteev is good for representing deadlines and schedules of tasks, but it does not attempt to model dependency relationships where one step must be completed before the next can begin. Although Producteev offers a more complete task management system than Jive currently provides, it does not aim to support the kind of formal project management that might be required for a major engineering project such as building a bridge.